There are a few well-known companies that use a bird’s nest in their logo design. Here are some quick answers about companies with bird nest logos:
One of the most recognizable companies with a bird nest logo is Twitter. The company’s logo features a blue bird perched on a twig nest. The circle shape surrounding the bird and nest represents Twitter bringing people together to share ideas and have conversations.
Busch Gardens
Busch Gardens theme parks use a logo with a nest full of eggs to represent their focus on nature, animals, and conservation. The Busch Gardens logo has evolved over the years, but nests and eggs have remained an iconic part of their branding.
Bird’s Eye
Bird’s Eye is a popular frozen vegetable brand that uses a stylized bird’s nest with eggs as their logo. This logo references the company name and evokes a connection to nature and freshness.
BrewDog
BrewDog, a Scottish brewery, uses a logo with a punk rooster perched on a brew kettle nest. Their edgy branding aims to disrupt the beer industry status quo.
Conclusion
Some of the most well-known bird nest logos belong to Twitter, Busch Gardens, Bird’s Eye frozen foods, and BrewDog brewery. The nest represents ideas of conversation, nature, freshness, and disruption of the status quo for these brands.
Examining Companies with Bird Nest Logos
Twitter’s Iconic Blue Bird Nest
Twitter’s logo featuring a blue bird perched on a nest is one of the most recognizable brand symbols in the tech industry. The circle surrounding the bird on its twig nest represents the public discourse and open conversation enabled by the platform. The minimalist iconographic logo was created in 2010 when Twitter wanted to evolve from its cartoonish previous logos.
According to Twitter, the blue bird symbolizes freedom, hope, and limitless possibilities. The nest surrounding the bird evokes ideas of coming together, community, and feeling safe to share your thoughts. This symbolic logo captures the spirit of Twitter’s mission to give everyone a voice.
History of Twitter’s Logo Design
Early versions of Twitter’s logo from 2006-2010 used a cartoon-style bird icon named “Larry the Bird.” In 2009, Twitter wanted to simplify and modernize its brand identity. They turned to creative agency SimpleHonestWork to develop a new logo.
The agency explored many concepts based on birds and communication. Eventually, they landed on the blue bird sitting in a nest as a logo that embodied Twitter’s values of freedom, conversation, and community.
Busch Gardens Uses an Egg-Filled Nest
The Busch Gardens theme park logo features a nest filled with eggs as a central icon. This nest represents the park’s focus on nature, animals, conservation, and family entertainment. Busch Gardens parks are owned by SeaWorld Parks and Entertainment.
The number of eggs shown in the Busch Gardens logo has changed over time. Early versions had three eggs, then six eggs, and now there are eight eggs in the nest. But the nest and eggs have remained an iconic part of the brand since Busch Gardens opened in the 1970s.
Meaning Behind the Busch Gardens Nest Logo
According to Busch Gardens, the nest filled with eggs conveys a sense of nurturing life and nature. It connects to their mission to provide immersive animal exhibits and safari adventures for families. The eggs represent ideas of growth, birth, and possibilities.
The logo is modeled after an oriole’s nest, which is woven tightly to protect the eggs inside. This attention to detail mirrors Busch Gardens’ focus on animal welfare and natural habitats.
Overall, the nest logo visualizes the park’s personality as a place for families to learn about nature, make memories, and be entertained.
Bird’s Eye Frozen Foods Flies High with a Nest Logo
Bird’s Eye is one of the most iconic brands in the frozen vegetable and meal industry. Their logo features a stylized bluebird nest with three red eggs. This colorful graphic captures the fresh, natural essence of the Bird’s Eye brand.
The Bird’s Eye name and nest logo were created in the 1920s by Clarence Birdseye, the founder of the frozen foods industry. He used his own last name to convey a sense of quality.
Story Behind the Bird’s Eye Logo
According to General Mills, which now owns the Bird’s Eye brand, Clarence Birdseye was inspired by his 1910s adventures in Labrador, Canada. It was there he observed Inuit people flash freezing fresh-caught fish, which maintained texture and flavor when thawed.
Birdseye experimented with fast freezing vegetables and berries at his lab in New York. His new frozen food products were a hit when launched under the Bird’s Eye name and logo in 1929.
Today, the logo still features a stylized bluebird sitting on a round nest with three red eggs. This imagery captures the brand’s heritage and connection to nature and high-quality ingredients.
BrewDog’s Rooster Logo Coops Up Rebellion
Scottish brewery BrewDog uses a provocative logo of a punk rooster perched on a brew kettle nest. This edgy branding matches BrewDog’s spirit as a disruptor of the beer industry.
Founded in 2007, BrewDog aims to revolutionize craft beer with bold brews and an anti-establishment attitude. Their logo rooster character named Captain Punk IPA ruffles feathers and challenges traditions.
Why BrewDog Chose a Rooster on a Nest
In an interview with design magazine It’s Nice That, BrewDog co-founder James Watt discussed the inspiration for their rebellious rooster logo:
“We wanted our logo and branding to reflect the beer we were brewing, captain punk IPA. We were anti-establishment and wanted to ruffle feathers and stand out from the crowd. That’s where the rooster logo idea came from.”
The hand-drawn rooster perched on a brew kettle nest logo launched in 2010. It symbolizes BrewDog’s disruptive brewing philosophy and connection to punk rock counterculture.
Conclusion
The bird nest is a surprising logo icon shared by Twitter, Busch Gardens, Bird’s Eye, and BrewDog. Each brand uses a nest in a unique way that represents their corporate values and personalities.
Twitter’s minimalist blue bird in a nest embodies freedom, conversation, and community. Busch Gardens’ maternal nest of eggs focuses on nature, animals, and family. Bird’s Eye evokes freshness and quality with their bluebird nest and eggs. And BrewDog’s punk rooster logo ruffles feathers to disrupt the status quo.
So the next time you see a logo with a nest, look closer to see what story the brand is sharing through their bird’s nest iconography.
Detailed Looks at 4 Companies Using Bird Nest Logos
Twitter: Freedom and Community in a Bird Nest
Twitter’s iconic logo featuring a bird on a nest symbolizes the freedom of expression and sense of community created by the platform. The blue bird and twig nest logo was unveiled in 2010 as part of a major rebranding effort.
Logo Design Choices
Simplicity – The logo uses minimalist iconography instead of detailed illustrations or photography. This allows it to be flexible across digital platforms.
Color – Vibrant blue evokes positivity, communication, imagination, and trust.
Shape – The circle surrounding the bird’s nest represents community, unity, and protection.
Bird – Blue birds symbolize happiness, prosperity, and health. Birds also represent freedom, limitless potential, and hope.
Nest – The nest implies coming together in a warm, safe space to share ideas.
Creating Conversation and Community
Twitter’s bird nest logo design embodies the product they provide: a public town square for open conversation. The nest represents users flocking together on the platform to share, learn, and interact.
This logo succinctly communicates their identity. When users see the Twitter bird nest logo, they understand the brand’s values of free expression and human connection.
Busch Gardens: Family-Friendly Nature in a Nest
Busch Gardens theme parks use a nest filled with eggs as their logo to emphasize animal exhibits, nature, and family entertainment. The nest icon has appeared on Busch Gardens logos since the first park opened in Tampa, Florida in 1975.
Logo Details
Nest – Hand-drawn thatched nest, modeled after an oriole nest, which is tightly woven.
Eggs – Originally 3 eggs, then updated to 6 eggs, and now 8 eggs in the latest logo.
Colors – Blue nest and eggs represent nature, life, growth.
Font – Handwritten-style park name evokes warmth, personality.
Focus on Nature, Animals, and Families
Busch Gardens’ nest logo visualizes key aspects of the park experience: immersive animal habitats, natural settings, discovery through play and rides. The eggs symbolize new life, family bonds, and lasting memories created at the park.
The logo promises that Busch Gardens provides a safe, nurturing environment where families can play and learn about nature together. When people see the nest logo, they understand Busch Gardens’ brand values.
Bird’s Eye Frozen Foods: Farm-Fresh in Your Freezer
Bird’s Eye boldly states its natural quality right in its brand name and logo. The stylized bird nest communicates farm-fresh appeal and foods packed at the peak of ripeness.
Logo Design Choices
Name – Bird’s Eye name implies the company closely oversees quality ingredients.
Bird – Bluebird represents happiness and prosperity.
Nest – Connects to nature, family, and feelings of home.
Eggs – Red eggs signify vibrancy, richness, and nutrients.
Font – Italic serif font provides traditional, established feel.
Frozen with Freshness
Bird’s Eye launched in the 1920s as an innovator in the frozen food industry. Their logo featuring a bird, nest, and eggs provided a visual shorthand for the quality and appeal of their frozen vegetables, fruits, and meals.
The Bird’s Eye brand promises that its products will be as delicious and wholesome as food harvested straight from the farm. The logo confirms that promise of farm-to-freezer freshness.
BrewDog: Anti-Establishment Beer from a Punk Rooster
Scottish brewery BrewDog uses an edgy hand-drawn logo of a punk rooster perched on a brew kettle nest to capture their disruptive spirit.
Logo Details
Rooster – Symbolizes masculine energy, disruption, awakening, and courage.
Punk – Shaved mohawk, nose ring represent counterculture and rebellion.
Nest – Brew kettle suggests DIY ethic and hands-on brewing.
Colors – Black, red and yellow reflect punk rock edge.
Font – Sharp, bold serif font communicates intensity.
Ruffling Feathers
BrewDog aims to shake up the beer industry through its unconventional business practices and provocative branding. Their rebellious rooster perched on a nest logo encapsulates this anti-establishment attitude.
The edgy logo warns beer industry giants that change is coming while promising craft beer fans bold new choices. With just a quick glance, you immediately understand BrewDog’s disruptive personality.
Conclusion
Though Twitter, Busch Gardens, Bird’s Eye and BrewDog seem unrelated, their shared use of bird nest logos provides unique branding opportunities. Each nest tells a visual story that builds an emotional connection with the audience.
Twitter’s nest evokes community, Busch Gardens promises family entertainment, Bird’s Eye represents natural wholesomeness, and BrewDog’s nest ruffles feathers. The next time you see a bird nest logo, take a closer look at what it reveals about the brand’s identity.