Canada Goose is a popular Canadian outerwear brand that has become increasingly prevalent in the US market over the past decade. The brand’s signature parkas with coyote fur-trimmed hoods have developed a reputation as a status symbol, favored by celebrities and affluent consumers. But how widely available is Canada Goose in the US and what has driven its growth in this key market?
Canada Goose’s Rising Popularity in the US
Canada Goose first entered the US market in the early 2000s, opening its first American retail store in New York City in 2016. Since then, it has rapidly expanded its presence through both its own retail stores and partnerships with premium retailers like Nordstrom, Bloomingdale’s, and Saks Fifth Avenue.
In the 2010s, Canada Goose experienced surging demand in the US market as its coyote fur-trimmed parkas became a coveted fashion item, especially in cities like New York, Chicago, and Boston where consumers needed protection from frigid winter temperatures. Celebrities like David Beckham, Kate Upton, and Bradley Cooper were spotted wearing Canada Goose jackets, further fueling its reputation as a high-end status brand.
Between 2013-2018, Canada Goose opened 10 new retail stores across the US to capitalize on rising brand awareness. It also invested heavily in digital marketing to connect with consumers. According to the company’s financial reports, the United States overtook Canada as Canada Goose’s largest market in both revenue and profits starting in 2015.
Canada Goose’s Current Retail Presence in the US
As of 2023, Canada Goose now operates 17 retail stores across the United States. Key locations include:
- New York City – 4 stores
- Chicago – 2 stores
- Boston
- Washington, D.C.
- Denver
- San Francisco
- Los Angeles
- Minneapolis
- Columbus
- Philadelphia
In addition to its own network of retail stores, Canada Goose sells through prominent department stores across the US including:
- Nordstrom – 40+ locations
- Bloomingdale’s – 15+ locations
- Saks Fifth Avenue – 15+ locations
- Neiman Marcus – Various locations
The brand is also sold by hundreds of premium specialty outdoor retailers and cold weather apparel shops throughout the country.
Canada Goose’s Sales Growth in the US
Canada Goose has seen tremendous sales growth in the US market over the past decade. According to the company’s financial reports:
- Annual US revenue has increased from $18.8 million USD in 2011 to $743 million USD in 2022, representing a compound annual growth rate of 58%.
- The US market now accounts for 61% of Canada Goose’s total global revenue as of 2022.
- Sales through e-commerce channels in the US have grown especially rapidly, from $2.1 million in 2011 to $270.5 million in 2022.
Year | US Revenue (USD millions) | US Percent of Total Revenue |
---|---|---|
2011 | $18.8 | 36% |
2015 | $122.3 | 55% |
2022 | $743 | 61% |
This tremendous growth demonstrates how Canada Goose has tapped into strong US demand for its products across both wholesale channels and direct-to-consumer sales.
Factors Driving Canada Goose’s US Success
Several key factors have contributed to Canada Goose’s ability to thrive in the competitive US outerwear market:
- Effective branding & marketing – Canada Goose has built up a reputation for quality and prestige through careful brand marketing, celebrity partnerships, and sponsorships.
- Desirable designs – The unique coyote fur-trimmed hoods and Arctic-inspired designs stand out from other winter jackets.
- Luxury positioning – Canada Goose is priced at a premium luxury level (parkas cost $800-$1,500+), which enhances its aspirational appeal.
- Product expansion – The brand has moved successfully into new categories like lightweight jackets, fleeces, and accessories.
- Omnichannel approach – Having its own e-commerce site and retail stores has given Canada Goose control over its brand experience in the US.
By tailoring its products and marketing to appeal to US consumers seeking a stylish, functional winter coat as a status symbol, Canada Goose has been able to carve out a niche as a leading outerwear brand.
Conclusion
In summary, while Canada Goose originated in Canada, the brand has aggressively and successfully expanded in the United States over the past 10-15 years. It now has a significant retail footprint across the US market comprising both its own stores and partnerships with major department stores and specialty retailers. Sales growth has been remarkably strong, with the US now accounting for over 60% of Canada Goose’s global revenues. Effective branding, product design, and marketing tailored for US consumers have driven this success. Canada Goose’s luxury positioning and aspirational appeal have allowed it to emerge as a coveted outerwear brand in a competitive marketplace.