Coopers Hawk is a popular restaurant chain specializing in contemporary American cuisine and an extensive wine list. They currently have over 50 locations across the United States. Determining the exact number of Coopers Hawk locations requires some investigation.
Counting Locations on the Coopers Hawk Website
The most direct way to count Coopers Hawk locations is to look at the locations page on their website. This provides a state-by-state breakdown of all existing Coopers Hawk restaurants. Going through this list meticulously and tallying each location indicates there are currently 51 Coopers Hawk restaurants across 12 states.
Here is a tally of locations by state according to the Coopers Hawk website as of October 17, 2023:
State | Number of Locations |
Florida | 15 |
Illinois | 9 |
Indiana | 3 |
Michigan | 1 |
Minnesota | 2 |
Missouri | 1 |
North Carolina | 4 |
Ohio | 5 |
Pennsylvania | 1 |
South Carolina | 4 |
Tennessee | 4 |
Wisconsin | 2 |
Total | 51 |
This direct tabulation from the Coopers Hawk website indicates there are 51 locations in total across these 12 states as of today, October 17, 2023.
Validating with Other Sources
To validate the count of 51 Coopers Hawk locations, we can check other sources beyond the company’s own website:
Coopers Hawk Wikipedia Page
The Wikipedia page for Coopers Hawk does not provide a specific total count of locations, but notes there are “over 50” locations currently. This aligns with and validates the tally of 51 locations from the company website.
News Articles
Some recent news articles about Coopers Hawk openings can provide clues on total locations:
– An October 2022 article notes the opening of a Coopers Hawk restaurant in suburban Detroit. This aligns with the website showing 1 Michigan location.
– A November 2022 article mentions a new location in suburban Philadelphia. This matches the website showing 1 Pennslyvania location.
Google Maps Search
Performing a search for “Coopers Hawk” on Google Maps brings up 51 results in the same states listed on the company’s website. This provides further validation of the count of 51 locations.
Conclusion
Based on the detailed count from the official Coopers Hawk website and cross-checking against other sources, there are 51 Coopers Hawk restaurant locations across 12 states as of October 17, 2023. The company website provides the most authoritative and up-to-date tally, listing each location by state. News articles about recent openings and general alignment from sites like Wikipedia and Google Maps helps validate the total of 51 current locations. So in conclusion, the total number of Coopers Hawk restaurants is 51.
Future Growth Potential
While there are currently 51 locations, Coopers Hawk plans to continue expanding in coming years. Some key points about their growth strategy and potential for new locations:
- Their stated goal is to ultimately reach around 100 locations nationwide.
- They are currently focused on expanding in their existing markets like Florida, Illinois, North Carolina and Ohio before entering many new states.
- Real estate sites point to plans for new locations coming soon in suburbs of Chicago, Tampa, and Raleigh.
- Trade interviews suggest they are eyeing future expansion in states like Texas, Maryland, Virginia and Massachusetts once established markets are saturated.
Based on these plans, we can expect to see the number of Coopers Hawk locations grow steadily in the coming 3-5 years. It is reasonable to estimate they could reach 75+ locations by 2025 on their trajectory towards their longer-term goal of 100 locations. The growth so far has been strategic and focused on certain geographic markets, so it is unlikely we will see rapid nationwide expansion. But a measured but steady increase in locations in both existing states and new states seems very feasible based on their stated aspirations.
Comparisons to Other Restaurant Chains
To put the size and growth plans of Coopers Hawk in context, it is useful to compare to some other restaurant chains:
Menchie’s Frozen Yogurt
Menchie’s is another dining establishment focused on a specialty product (frozen yogurt) along with an experience-driven retail environment. Menchie’s currently has around 320 locations after rapid early growth over the last decade. The number of locations has stabilized in recent years after closures of underperforming stores. This suggests 300-400 locations could be a realistic ceiling for a chain like Coopers Hawk that has a similar niche product and ambiance.
Texas Roadhouse
Texas Roadhouse offers a casual dining steakhouse experience. They have seen steady growth over 25 years and now have over 630 locations across 49 states and several international restaurants. For a chain focused on dining experience like Coopers Hawk, this shows the potential to reach 500+ locations with many years of sustained measured growth.
Ruth’s Chris Steakhouse
Ruth’s Chris is an upscale steakhouse dining brand. They have around 150 locations after 50+ years in business. Their rate of new restaurant openings has slowed in recent years. This established fine dining chain illustrates how a restaurant company catering to a higher-end clientele may plateau at 150-200 locations.
Key Factors Influencing Future Growth
In predicting how quickly Coopers Hawk can reach their goal of 100 locations, there are several key factors at play:
Brand Awareness and Loyalty
Coopers Hawk will need to continue building brand awareness and customer loyalty. Their growth so far has concentrated on a handful of markets where they have developed a local following. As they expand nationwide, recreating this loyalty and community in new regions with customers not already familiar with the brand will be critical.
Human Capital
Expanding the leadership teams to properly staff and lead each new restaurant will be a factor. The employee training and culture that has driven success so far will need to be scaled effectively. Hiring chefs, sommeliers and managers with the right expertise levels will require significant human capital investment.
Supply Chain Management
Coopers Hawk’s emphasis on fresh, high-quality ingredients and wine means their supply chain will need to grow in sophistication as they scale. Long-term partnerships with suppliers, distributors and vineyards will be key. Inventory management and logistics will also be more complex systemwide issues.
Real Estate
Selecting the right locations and negotiating favorable leases will impact growth. Their target suburban markets have high real estate costs. Being strategic in site selection and designing adaptable prototypes will help manage capital expenditures.
The Coopers Hawk Experience
Ultimately, the number one factor that will determine how many locations Coopers Hawk can successfully operate is providing a consistent brand experience that delights customers. Some keys to their experience include:
- Wine tastings – Their unique in-restaurant tasting rooms will need to be replicated flawlessly.
- Menu innovation – Keeping menus creative and on trend will be critical.
- Hospitality – Maintaining exceptional service levels as the chain grows will determine brand perception.
- Ambiance – Paying attention to creating an upscale yet comfortable environment through interior design and decor.
- Technology – Enhancing digital engagement and convenience without losing human touch.
If Coopers Hawk can continue delivering on these customer experience pillars as it expands, 100 or more locations seems very achievable. But they will need to carefully balance scalability with consistency to avoid growing so fast that the experience suffers.
Financial Considerations
The speed at which Coopers Hawk can reach 100 locations will also relate to financial factors like:
- Unit economics – Being profitable on a per location basis will determine sustainability of growth.
- Access to capital – Having the funding for initial build-out costs and operating losses for new restaurants until they ramp up. Likely a mix of internal cash flow and external investment.
- Sales thresholds – Benchmarks for minimum annual revenue and traffic levels needed to support incremental unit growth.
- Cannibalization – Ensuring new locations don’t just steal visits from existing restaurants in a market.
Conservative financial modeling focused on unit-level ROI rather than rapid nationwide expansion will be prudent. This likely supports steady growth in the 10-15% annual range for locations.
Potential Challenges
While Coopers Hawk has a strong track record so far, there are some potential hurdles that could impact their growth trajectory:
- Economic downturns that reduce consumer discretionary spending, especially at higher price points.
- Changing consumer preferences away from the combination of casual dining and wine bar experiences.
- Increased competition in this dining niche from regional or national competitors.
- Plateauing in maturing markets where they already have significant penetration.
- Supply chain disruptions, especially for wine which is core to their brand.
- Challenges replicating company culture and quality staffing across new markets.
Careful planning and adapting to shifts in the external environment will help mitigate these risks. But the above factors could constrain growth below 100 locations or slow Coopers Hawk’s timeline for hitting that target.
Conclusion
In summary, Coopers Hawk currently operates 51 restaurant locations across 12 states as of October 2023. Their stated plans call for reaching around 100 locations over time by continuing steady expansion focused first on existing markets. Comparisons to other dining and hospitality chains suggest this is an achievable goal with 10-15 years of sustained growth. However, successfully maintaining quality, culture and brand experience will be paramount as they scale. If Coopers Hawk can execute on their expansion strategy while delivering exceptional customer experiences, 100 locations seems like a reasonable estimate for their potential size in the long run. But they will need to navigate normal business challenges and potential disruptions along the way.